Who should take ownership?
December 18, 2008 by JFerguson
One of the things we constantly face as CRM consultants, is the challenge of getting ownership from the client side - they may have dedicated project managers, but what about once the project finishes?
Umar Khan a Microsoft CRM MVP has written an excellent article about this very issue:
It is always a tricky responsibility, who should take the ownership of not only the successful implementation of Microsoft Dynamics CRM but also making sure that its internal users are using CRM in a way which can ultimately help in achieving the expected goals of CRM strategy.
Just installing and configuring a fine CRM software is not enough. Providing CRM training is also not the last step. It is most important that employees of the company are ready to use CRM even if they are reluctant. People are often reluctant to accept change. But by providing concrete examples of how this product can be used to improve an employee’s performance, the best of your staff will quickly gravitate towards using the new solution set.
’til next time.
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